Importance of offline marketing - case study  
Download Free Wallpapers
Ecommerce Expert Software Development SEO Mobile Technology Tools
 
 
 
 

Importance of offline marketing - case study

Obama

 

 

The purpose of this short study is to illustrate how offline marketing affects website visitor traffic levels in a positive way.

On this page there are two Pie Charts.  Each Pie Chart represents a real website.  Both sites are of similar number of pages.

The Pie Charts illustrate the traffic sources to the respective websites.  These are:

  • Direct Traffic:  visitors to typing in your website in their browsers address bar
  • Search Engines:  visitors that have found your site by typing it in a search query in a search engine
  • Refering Sites:  visitors that have clicked on your website form another website

For the purpose of this study we are examining only the “Direct Traffic” medium.

 

Site A – This site owner gives out their business cards that contain their web address on it.

 

Site B – This site owns give out their business cards, and addition to this they circulate Flyers, Posters, and take part in Exhibitions

 

It is clear to see that offline marketing has a direct effect on a websites traffic levels.  I see evidence for this not only on the two sites in this study but on many dozens of sites.

 

 

 

Comments (0)

 

Post a new comment

 

Name:
E-mail:
URL:
 
I do not spam I do not spam, your email will not be displayed.
   
Comment:  
 
   
Code:   Code
 
Enter Code Here:  
   
 
 



 
Popular Categories: Popular Pages: Micro Blogging:
computer jargon
merchandising strategy
rob abdul
turbulence customer relationship management
dvd shrink 3.2
feasibility study analysis
Virgin Corporate strategy – The Virgin Group
1024x600 wallpaper download
analysis study
business case study
whats my ip address
barriers to change
business change
whats my page rank
Corporate Rationale
e business specialist