Visual Communication and Brand Marketing

Visual Communication and Brand Marketing
February 11, 2015 Rob Abdul

In this article I will give you free nuggets of information relating to your website. If you are looking for great advice about websites then you are in safe hands.

To have a successful presence on the World Wide Web requires a multidisciplinary approach that covers an array of professional people participating together to make a co-ordinated success.

List of Questions How to have a Successful Presence online?

The following are some of the questions you will need to ask yourself; please note that not all of them may apply or be relevant you in particular:

a) Does your web presence meet standards like W3C?
b) Is your web site easy to navigate?
c) Are your landing pages optimised & do you have a clear call-to-action?
d) Does your site convey your brand image, corporate colours, photography and logo?
e) Are your products and/or services you provide clearly stated?
f) Is your website search engine friendly & can search engines easily read and place your high in their rankings?
g) Are there any business process affected by your web presence?
h) Can your supply-chain deal with demand of online trading?
i) If you’re selling online, you will need to choose a payment gateway?
j) You must think of the security of your website, and data that you collect must be kept secure.

As you can see form the list above form a) to j), there are many processions involved. You require a web developer, a graphic designer, a business development specialist, a brand specialist, and some legal advice form a lawyer; success does not come cheaply! I have barely scratched the surface to all the variables that are involved in making your web site a success. I could go on with a much longer list!

Brand Specialist

I am currently reviewing a book by an author called Angi Egan who is a brand specialist! The book is called Initial Lust: The Key to Visual Communication and Brand Marketing, which is targeted towards individuals and businesses that have a product or a service to sell and who need to do it professionally.

“Websites must provide information about the service or the product. That’s why people are searching in the first place. They are looking for the experts; they’re looking for the specialists, or the brand that offers them the knowledge or the expertise that they are looking for and they want it fast.” Initial Lust: The Key to Visual Communication – Angi Egan (2009)

The Book Channel Episode 1 Angi Egan, Initial Lust

Angie suggests that three main areas to concentrate on with your website design:

Colour – if people expect your profession, your product or your service to be a particular colour then stick to this colour or a shade close to it.

For example if your business website was to do with gardening products the colours you may choose are brown and green. Similarly for Accountants they may choose dark blue. In either case you were not thinking pink!

Words – Angie compares a website to a first date. If you only talk about yourself then you are unlikely to get a second date.

On your website do not use “Welcome to”, as Angi says this does no make you stand out. I say that “Welcome to”, serves no purpose. There is no SEO value to the words “Welcome to” people are not searching for that to find you.

Become obsessive about the words people are using to find your site as they may not be what you think.

Pictures – Visually stunning, that makes you stand out form your competitors.

Form the above comments from Angi Egan you may realised that she has answered some of my list of How to have a Successful Presence online.

“What I do about website and techi stuff is limited to an instinctive feel only. For me it is akin to the dark arts, I know it exists, but I do not want to learn it.” Initial Lust – The Key to Visual Communication Angi Egan (2009)

SEO – stands for Search Engine Optimisation.
SEM – stand for Search Engine Management.
ISP – stands for Internet Service Provider.


By (author): ANGI EGAN

Publisher: WORD4WORD (27 February 2009 – United Kingdom)

Rob Abdul
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