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Romancing the Customer |
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| Romancing the Customer is something we all do to some degree. Whether that is in the form of taking a Customer out to lunch to scope the new project on hand or be proactive and strategise for the future. Some of you may think of romancing the Customer as keeping things "sweet" with the customer, or keeping the customer on your "side". If you can relate to this in the remotest form, then you have arrived at the right place and at the right time to read what I have to say. |
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Wider Issues |
| Globalisation, economic crisis in the USA (Freddie Mac and Fannie Mae fall as much as 50% in the stock value today), the UK housing market reported drop of 6% in house prices, the credit crunch in the UK continues, oil, basic food, and utility prices sore, we have entered a recession period and yet life must go on. In these challenging times those that build solid relationships upstream and downstream in their supply chain will stand a chance to survive albeit the profit margins are strangulated. |
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| What is this Blog post about? |
| I believe I am fortunate to have met Angi Egan, Owner of Pure Vision UK. She is a specialist in how one may "romance one's customer" and get the most out of one's Customer. This is something we can all learn from in these challenging economic times. Angi Egan, specialises in "Client Journey, Brand, Service excellence, romancing the Customer, seducing the senses, coaching programmes, workshops, and keynotes that are delivered at conferences. She is a member of the Professional Speakers Association, BNI, and Scary! Women. |
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"Creating loyal customers who rave about your business demands commitment, laser-like focus and a fanatical obsession with customer expectations.
Right now, meeting & exceeding expectations matters more than ever. Businesses need to stop assuming they know what Customers want - ASK!
Perceived indifference, or being taken for granted, is the killer for most relationships. Our familiarity dictates that we stop assuming and start asking.
Resurrect the notion of romance and you'll automatically become obsessed with finding out what floats the boat of your Customers." Angi Egan Pure Vision UK (2008)
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Watch Angi Egan |
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Martin Dobbs
| 14/07/2008 14:59:00 |
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At times like this the focus for businesses tends to be on reducing costs and managing cash and, whilst these are important issues, there is a danger that businesses can become inwardly focussed and lose some awareness of their customer's changing needs and wants.
Anything which can help a business avoid falling into this trap is to be welcomed particularly when it has a new and fresh approach which shows people how to give excellent customer service rather than just provide the theory. |
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Chris Hunter
| 14/07/2008 15:55:00 |
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This is very interesting and insightful. Very interested by the idea of hand-written cards etc. Would be interested to see more.
Christopher Hunter
Independent Financial Adviser |
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karen wharton
| 14/07/2008 23:27:00 |
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very interesting. Angi Egan always presents well and is extremly motivating........ every customer deserves to be romanced...we send hand written cards out from our business as suggested by Angi and it goes down really well and costs next to nothing and can sometimes means the world to the client....fantasic idea! |
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kulwinder dhillon
| 20/07/2008 22:23:00 |
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Angi is a very inspirational woman. A breath of fresh air as she cuts out all the fluff and gets to the point. The idea's, inspiration and expert advice she gives is simple to apply and gives results. When you meet her she always has something to say that will give you something to really think about and the great thing about what she says is that it's not just knowledge, you really do want to take action. And it's that action that leads to results. Just watch this space! |
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